Our Team

Executive Team

Valeri Bocage
President & Chief Executive Officer

Read About Valeri
Valeri has been assisting people in living their dreams for over 25 years. She has inspired hundreds of people to fulfill their life's mission. She has consulted with authors, entrepreneurs, parents, families, public speakers and artists to expand their vision for what was possible in their professional and personal lives.

Valeri was born and raised in New Orleans, LA. As a result of Hurricane Katrina, she lost EVERYTHING, except her indomitable spirit and true passion for life. She took the loss as an opportunity to start a whole new life. She moved to San Francisco to fulfill her dream of "EMPOWERING WOMEN TO IMPACT THE WORLD." Powerful Women International is doing just that.

Pam Terry
Chief Operating Officer

Read About Pam
Pam is CEO and Founder of NOWW Media, providing public speaking coaching and marketing strategies that make a difference in people's lives and communities. Pam is a savvy marketing strategist with more than 30 years' experience in public speaking, marketing, public relations, sales, and systems development. She is a leader for social change that makes the world better for all. Her moniker, NOWW, stands for Network Of What's Working.

A writer, trainer, interviewer, and newscaster, Pam works with conscious entrepreneurs and corporate teams. She is a columnist on public speaking for Small Business Today magazine, a frequent keynote speaker, a conscious community leader, and, formerly, the Executive Director and President of the Galleria Chamber of Commerce in Houston. Pam is currently developing a humanitarian news and TV programming service, NOWW News and NOWW TV, to connect activists of social change and provide resources to expand social change projects.

Carrie A. Nikitin
Chief Business Strategist

Read About Carrie
As Business Strategist for small and large businesses that are geared to making a difference, Carrie is currently CEO of Avatekh, Inc., a Lawrence, Kansas high tech start-up developing and monetizing Intellectual property in noise suppression, mitigation and analysis with applications in military, medical devices, consumer electronics, telecommunications, power management, data over power lines, navigational, sensors and biometrics.

Her interest in business began when starting her first company (import/export in partnerships with companies in Japan and South Korea) at the young age of 18. With over 30 years of experience in business building, development, strategies, modeling and funding in both start-ups and existing companies, she has worked at the executive level in various areas including alternative energies, medical and the technology industry. She has gained much experience in:

- Working with companies in various stages, such as start-up mode, expansion, downsizing, turnaround, branding and re-branding phases.

- The development, structure and negotiation of joint ventures, collaborative development and licensing agreements as well as mergers and acquisitions.

- Working with Universities in development of prototyping; grant writing and technology transfer and industry partnerships.

Carrie has strong skills in constructing, and negotiating licensing agreements, joint ventures, mergers, acquisitions and both collaborative development and research agreements in both domestic and foreign markets in various industry, academic and government

Her experience in this arena includes building revenue growth within new and existing competitive markets; her work with several start-up companies, she has acquired a great knowledge of business strategies, models, monetizing and managing deal-flow and leveraging both monetary and human assets to create sustainable environments within a company to capitalize in it’s given market or business sector; diversification from working in multiple industries such as telecommunications, consumer electronics, toys, cosmetics, sports science, medical, education, banking, energy (nuclear and alternative), materials and commercial real estate; and experience as a grant writer at state and local levels (economic development and training), and federal level (SBIR-NSF-NIH).

Alice Davidchack
Chief Financial Officer

Read About Alice
Alice has always loved numbers because they tell the truth about a business. Even at university, she turned down a place on the MBA program to study accounting. Over the last 15 years, she have helped business owners and managers to grow and improve their businesses by understanding the stories behind the numbers.

Alice is a founder and managing director of Business Engine Room. She earned a BA in Business and Masters in Accounting and Information Systems from the University of Kansas and qualified as a Certified Public Accountant in the USA in 1999. Having worked through university as a part-time accountant for a number of small businesses, Alice started her post-graduate career with Deloitte. Having moved to the UK, Alice qualified as a management accountant (ACMA) with the Chartered Institute of Management Accountants (CIMA) and worked in senior roles across a range of sectors, including higher education, voluntary sector and local government.

Having worked as the Finance Director of a national charity which trebled its turnover during her time with them, she wanted to learn more about bringing the best out of people: She took a job managing a 65-strong finance team and completed a post-graduate degree in counseling. Over the last few years, her focus has been on supporting public services to improve efficiency, reduce cost and deliver more for less.

Being a successful FD focuses around 4 things:

1) Getting the basics of finance right
2) Acting as a business partner and adding value to the business;
3) Finding and developing talented people
4) Improving efficiency.

Alice worked hard throughout her career to develop in all four areas. She is currently looking for an opportunity to partner an ambitious CEO and their management team to help take their business to the next level.

Richard Crawford
VP Communications
and Sally Crawford
Communications Director

Read About Richard and Sally
Richard and Sally Crawford are world-class filmmakers, Emmy award winning television producers, marketing/branding experts, and masters of media for corporate, commercial, and industrial webcast media presentations and communications.

Their work in entertainment includes: Emmy award-winning broadcasts, as well as, non-scripted reality programs, documentaries, and feature films.

Their corporate expert communication skills as writers, producers and directors have assisted Fortune 100 and 500 companies, including Ernst & Young, Apple, IBM, NCR, Caterpillar, Ford, and Nissan, to achieve their image positioning, training, marketing, and corporate messaging.

Their business communications expertise has brought them global clients, entrepreneurs, startup companies, multinational corporations, and celebrities including:
• Divine Noni of India
• Manser Development Amsterdam
• Neale Walsh, author of Conversations with God
• Michael Beckwith, Agape Church
• Jeff Bridges, actor
• Lisa Nichols, Teacher of "The Secret"

State of California Parks and Recreational: Santa Cruz Mission
The Crawford’s have used their powerful video presentations to assist start-up companies to raise more than $200 million for their projects.

The Crawford’s recently were honored guest presenters for their film, Captain Milkshake, at the New York and Chicago film festivals and then onto Viennali, Rotterdam and Leeds London International film Festivals.

Richard and Sally have been instructors and mentors at the CEO Space business forum for 10 years. Richard also instructed film and television production classes at San Diego State University.

The Crawford’s production company, One Productions, has been the longest-running production company in the San Diego area. Their newly formed company, One Film and Television Entertainment LLC, is the umbrella company for entertainment projects as well as corporate productions.

Specialties: Filmmaker, television and screenplay writer, director of photography, lighting director, producer, director, motivational speaker, author, mentor, counselor, gestalt specialist, NLP trained, actor, voice over talent, photographer, dancer, romantic, father, artist, painter, songwriter, singer, practitioner, creator, corporate trainer, sailor, golfer, carpenter, gardener, lover of the arts, friend, juggler, magician, strategist, marketer, image maker, branding specialist, businessman, leader

Mark Wilson
IT Development and Support

Read About Mark
Mark Wilson is an Information Technology Renaissance Man. He has over 25 years of experience in the telecommunications industry working for Fortune 100 corporations AT&T and Hewlett-Packard as well as a variety of medium and small sized companies working in every field from batch data processing, systems administration, network administration and database administration to systems development, website development, management, security and application development. His company, The Mewd, is dedicated to developing websites that generate results, with an emphasis on the mobile world.

Mark has worked in a variety of industries including healthcare, home furnishings and family entertainment. He is also an award-winning writer and restaurateur.

Cheryl Rae Fidleman
Chief Administrative Officer

Read About Cheryl
Cheryl began her career in administration 15 years ago at one of New York's busiest real estate law firms.

She went on to coach entrepreneurs and business executives in public speaking, performance, and diction. She studied psychology & creative writing at Sarah Lawrence College (NY) and holds an International Shakespeare Scholar Certificate from Cambridge University (UK). She currently provides administrative support for Open Temple in Venice, CA and Uniregistry - a top player in the domain naming industry.

Cheryl has helped to create guidelines and procedures for PWIC and is proud to be one of its founding members.

Management Team

Jo Ann Rotermund
Director International Membership Services

Read About Jo Ann
Jo Ann spent her life being a victim until 2001, when her study of forgiveness helped heal her past and bring personal power, freedom, and joy into everything she does. She is an accomplished author, public speaker, and workshop leader.

Currently retired from a 30-year career in social research, Jo Ann, who is absolutely passionate about forgiveness, has committed the rest of her life to inspiring others to make forgiveness a natural way of living, healing themselves and their world in the process. Her book, THE FORGIVENESS HABIT: an Action Plan for Healing Ourselves and Our Planet, with a foreword by Desmond Tutu, provides all you need to know to start making forgiveness a natural part of your life.

George Ross
VP International Projects Support

Robin Tai
International Membership Liaison